Here is the book that shows you what is important in a selling career, how to achieve your selling goals and why each step of the process is necessary to your success.

In easy-to-read and easy-to-follow steps, you’ll learn how to:

• Find the Prospect: Identify your best prospects. Use your relationships and networks to enhance your prospecting effectiveness by 25%.
• Find the Decision Maker: Recognize the three attributes of a qualified prospect. Stop wasting your time calling on the wrong people.
• Arrange an Appointment: Use a proven approach that increases your appointments by up to 50%. Understand reflex resistance and turn it into an advantage for you.
• Ask Questions and Listen: Ask these four questions and people will tell you how and why they’ll buy from you. Build rapport with people more easily.
• Present the Solution: Discover an honest and effective presentation method that will appeal to buyers. Stand out from your competition and have people get excited about you, your company, your products and services.
• Ask for the Commitment: Discover a fresh look at the final sequence of the sales process that is based on mutual respect rather than on outdated and manipulative closing techniques. Satisfy more customers and enjoy greater success.

This book contains everything you need to be successful in a selling environment. Whether you are a new salesperson, an accomplished sales professional or a small business owner with little or no direct sales experience, this book will give you the information, forms and action plans to get you to the top and keep you there.