Idea of the Week - Total Selling Systems

Warren Wechsler's
Idea of the Week

One New Idea Every Day

Warren Wechsler, bestselling author and national sales and motivational speaker, provides many valuable resources free of charge to sales trainers and sales managers. Some restrictions apply to the use and distribution of this information. For more valuable materials, visit Warren's web site www.totalselling.com. All materials and content © Warren Wechsler, 2001 – All rights reserved.

What I'm about to say sounds so simple, and it is one of the most powerful things that I do in my business. This is the way I close many of my two-day and day-and-a-half and full day seminars. Here it comes. Listen carefully. My sales idea of the week is look for and act on one new idea every day. Look for and act on one new idea every day.

Now the key phrase there is act on. Let's say you were listening to this show today, and you heard Carla talk about the willingness of her company to give you one free evaluation so you can see how this tool works. And you might say, "Wow! What a great idea. One of these days I'm going to do that." Well, "one of these days" is not acting now. In fact, it's been said that the difference between those who succeed greatly and those who don't is the time that elapses between receiving a good idea and acting on it. I'm going to repeat that. The difference between those who succeed greatly and those who don't is the time that elapses between receiving a good idea and acting on it. My sales idea this week, to look for one idea and act on one new idea every day, would be dynamic if we could do it every day.

Here's my challenge: why don't you do it one day. Why don't you do it today? If it's late for you, if it's ten till five central time, and your business has already closed for the day and you're in the car, make a note that you're going to do this tomorrow. If you liked what Carla said, give Carla a call. If you have a question you want to ask me about your business, send us an email. Call the station. If there's something you've been meaning to do, if there's a prospect you've been meaning to call on, then pick up the phone and call them.

Yes, folks, sales ideas are things I recommend that are implementable - I'm not sure that's a word - that can be implemented in your business immediately. The urgency of the sales idea of the day is what I want you to understand. The top story is usually fifteen minutes long. It has a lot to say. The sales idea is short and sweet and something that's actionable. So do yourself a favor. Look for and act on one new idea every day.

This was a partial transcript from Warren Wechsler's weekly radio show. Warren Wechsler, bestselling author and national sales and motivational speaker, provides many valuable resources free of charge to sales trainers and sales managers. Visit Warren's web site www.totalselling.com Also, listen to Warren's weekly radio broadcast Wednesday's at 4:05 - 5:00 pm Central time, on KMCD-AM 1570AM. Shows are broadcast live on the internet at http://www.warpradio.com/asx/KMCD-AM.asx