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On The Air!

Total Selling with Warren Wechsler is the show where professional salespeople can learn how to improve their sales, their profits, and their enjoyment of the sales profession by picking up the tips we share on the show every week.

This is the show where we talk about professional sales techniques. Not manipulation, not all those stereotypes you've heard before, but common sense, practical, professional, field-tested ideas on how we can all become better as salespeople.

If you're a salesperson, a sales manager, a business owner, if you're an accountant, an architect, and engineer, an attorney, a retailer, if you are in commerce, you can learn from this show. And that's what we try to do every week.

Audio Recordings

Some of the best ideas from my past shows are also available as RealMedia streaming audio files. Here's a list of the available recordings.

Online Transcripts

The radio show is the source of a tremendous volume of information that I want to make available to you, even if you missed my broadcast. Every week the best parts of my radio show are transcribed for this web site.

Sales Idea of the Week:
This segment of the show is called the Sales Idea of the Week, and this is the idea that you can put into implementation in your business as soon as this show is over, or tomorrow morning when you get into your office. This is the practical knowledge that every salesperson can use immediately. This is the time on the show when you get out your pencils and pens and take notes because this is what's going to help you make more money and satisfy more clients.

Idea of the Week
The Quadrant Theory
I talk in my seminars about the quadrant theory of products and customers.... [more]

12 Sales Ideas Online
Ask the Sales Doctor:
I get great questions from my clients and from my listeners, either as emails or phone calls. Every week I take one outstanding question from the previous week's emails and calls, and answer it on the air in detail. I enjoy live calls as well. During my live show every Wednesday from 4:05 PM until 5:00 PM, you can call toll-free 1-888-337-2346. (That's 1-888-FFRADIO.) If your question is used on the show, you receive an autographed copy of my book, The Six Steps to Excellence in Selling.

Ask the Sales Dr.
Taking Over a New Territory
I'm brand new to selling and have taken over a territory that has been under-served for over a year. I have a few customers that will delive... [more]

Ask a Question
Top Story:
Every week on my radio show we delve deep into some particular aspect of salesmanship. This I call the Top Story. On the side bar of this page are some of the topics I've covered. These are long articles, but each one can be printed for reading off-line if you like.

Top Story
Sales Metrics
How to measure what you're supposed to be keeping track of in sales.... [more]

26 Top Stories


Warren's Radio Show
Total Selling with Warren Wechsler
Hear past shows.


Listen to past shows by pressing our streaming audio buttons.

Or click links to listen using your media player or download MP3 files for off-line listening.


Top Stories:
Customer Care
Networking
Key Accounts
Selling is Not Telling
New Business - How to Find It, How to Get It, and How to Keep It
Obligating Questions as a Selling Advantage
Unlearning
Features or Benefits?
Keep Customers
Why Johnny Can't Close
How to Keep Yourself Motivated
How to Really, Really Step Up to Excellence in Selling.
Why Salespeople Fail
Being Up in a Down Market
What Does It Take to Be a Selling Superstar?
Working with Objections
Painless Prospecting
Back to Sales School
Handling Your Business During a Crisis
Referral Prospecting
Sales Metrics
The Art of Sales Management
Keeping Score
Three Types of Salespeople
The Four F's
Keeping Score


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Warren Wechsler (641) 472-7598